Pricing Strategy Calculator

You probably set your prices when you were terrified nobody would buy.

You were newer then. Less experienced, less proven, and pricing from fear. Meanwhile your costs have gone up every year since. If your prices have not, you have quietly given yourself an annual pay cut while getting better at your job.

This works out what you should actually be charging.

What it works out for you

• Your minimum viable price, never go below this
• Recommended retail at your target margin
• A wholesale price for stockists and bulk
• Margin and markup at any price point
• A slider to test price scenarios instantly

Why it matters

Raise prices 10 percent and lose 10 percent of customers and your revenue is flat, but you do less work for the same money and your margin improves. In reality you rarely lose 10 percent. You lose the handful who were never happy anyway.

The honest bit

Cheap does not build loyalty. It builds customers who leave the second someone else is cheaper.

Instant download. Works on phone and laptop. Free updates for life.