Meta Ads Budget & ROAS Calculator

Most people run ads without knowing the one number that decides everything.

Your break even ROAS. Not a guess, not what someone said on a podcast. Yours, based on your actual margins.

Enter your numbers once and this tells you exactly what you can afford to pay for a sale, and whether your ads are quietly losing money right now.

What it works out for you

• Your gross margin per sale, after every cost
• Your break even ROAS, the line between profit and loss
• The maximum you can afford to pay per sale
• Your maximum cost per click at your conversion rate
• Projected profit at any monthly ad spend

Why it matters

At a 40 percent margin you need 2.5 times return just to break even. Most people are thrilled with 2 times and cannot understand why their bank balance is not growing. This is why.

The honest bit

The first time you use this it may sting. Good. You cannot fix a number you have never looked at.

Instant download. Works on phone and laptop. Free updates for life.