{"product_id":"pricing-strategy-calculator","title":"Pricing Strategy Calculator","description":"\u003cp\u003e\u003cstrong\u003eYou probably set your prices when you were terrified nobody would buy.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYou were newer then. Less experienced, less proven, and pricing from fear. Meanwhile your costs have gone up every year since. If your prices have not, you have quietly given yourself an annual pay cut while getting better at your job.\u003c\/p\u003e\u003cp\u003eThis works out what you should actually be charging.\u003c\/p\u003e\u003ch3\u003eWhat it works out for you\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eYour minimum viable price, never go below this\u003c\/li\u003e\n\u003cli\u003eRecommended retail at your target margin\u003c\/li\u003e\n\u003cli\u003eA wholesale price for stockists and bulk\u003c\/li\u003e\n\u003cli\u003eMargin and markup at any price point\u003c\/li\u003e\n\u003cli\u003eA slider to test price scenarios instantly\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy it matters\u003c\/h3\u003e\u003cp\u003eRaise prices 10 percent and lose 10 percent of customers and your revenue is flat, but you do less work for the same money and your margin improves. In reality you rarely lose 10 percent. You lose the handful who were never happy anyway.\u003c\/p\u003e\u003ch3\u003eThe honest bit\u003c\/h3\u003e\u003cp\u003eCheap does not build loyalty. It builds customers who leave the second someone else is cheaper.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInstant download. Works on phone and laptop. Free updates for life.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Jocilyn Mitchell","offers":[{"title":"Default Title","offer_id":52157781016874,"sku":null,"price":99.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/1933\/5466\/files\/pricing-1.png?v=1785827719","url":"https:\/\/jocilynmitchell.com\/products\/pricing-strategy-calculator","provider":"Jocilyn Mitchell","version":"1.0","type":"link"}