{"product_id":"meta-ads-budget-roas-calculator","title":"Meta Ads Budget \u0026 ROAS Calculator","description":"\u003cp\u003e\u003cstrong\u003eMost people run ads without knowing the one number that decides everything.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYour break even ROAS. Not a guess, not what someone said on a podcast. Yours, based on your actual margins.\u003c\/p\u003e\u003cp\u003eEnter your numbers once and this tells you exactly what you can afford to pay for a sale, and whether your ads are quietly losing money right now.\u003c\/p\u003e\u003ch3\u003eWhat it works out for you\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eYour gross margin per sale, after every cost\u003c\/li\u003e\n\u003cli\u003eYour break even ROAS, the line between profit and loss\u003c\/li\u003e\n\u003cli\u003eThe maximum you can afford to pay per sale\u003c\/li\u003e\n\u003cli\u003eYour maximum cost per click at your conversion rate\u003c\/li\u003e\n\u003cli\u003eProjected profit at any monthly ad spend\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy it matters\u003c\/h3\u003e\u003cp\u003eAt a 40 percent margin you need 2.5 times return just to break even. Most people are thrilled with 2 times and cannot understand why their bank balance is not growing. This is why.\u003c\/p\u003e\u003ch3\u003eThe honest bit\u003c\/h3\u003e\u003cp\u003eThe first time you use this it may sting. Good. You cannot fix a number you have never looked at.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInstant download. Works on phone and laptop. Free updates for life.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Jocilyn Mitchell","offers":[{"title":"Default Title","offer_id":52157780001066,"sku":null,"price":99.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/1933\/5466\/files\/roas-1.png?v=1785827639","url":"https:\/\/jocilynmitchell.com\/products\/meta-ads-budget-roas-calculator","provider":"Jocilyn Mitchell","version":"1.0","type":"link"}