{"product_id":"content-that-sells","title":"Content That Sells","description":"\u003cp\u003e\u003cstrong\u003eYou are posting. So why is nothing selling?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBecause posting is not marketing. Most content gets likes from people who will never buy and completely ignored by the people who would. This guide fixes that.\u003c\/p\u003e\u003cp\u003eIt is the system I use to plan content that actually moves product, not content that just fills a grid.\u003c\/p\u003e\u003ch3\u003eWhat you get\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThe 4 content pillars, so every post has a job\u003c\/li\u003e\n\u003cli\u003eHook formulas for the first line, where 90 percent of the work happens\u003c\/li\u003e\n\u003cli\u003eCaption frameworks that lead somewhere, not just end\u003c\/li\u003e\n\u003cli\u003eHow to sell without sounding like an advert\u003c\/li\u003e\n\u003cli\u003eA batching system so you plan a month in an afternoon\u003c\/li\u003e\n\u003cli\u003eFill in worksheets, because reading alone changes nothing\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho it is for\u003c\/h3\u003e\u003cp\u003eBusiness owners who are already posting and getting nowhere. If you have never posted at all, start here too, you will just skip fewer mistakes.\u003c\/p\u003e\u003ch3\u003eThe honest bit\u003c\/h3\u003e\u003cp\u003eThis will not make you go viral. Viral is luck. This makes you \u003cem\u003econsistent\u003c\/em\u003e, and consistent is what pays your bills.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInstant download. Built to read on your phone. Free updates for life.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Jocilyn Mitchell","offers":[{"title":"Default Title","offer_id":52157773349162,"sku":null,"price":349.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/1933\/5466\/files\/content.png?v=1785605713","url":"https:\/\/jocilynmitchell.com\/products\/content-that-sells","provider":"Jocilyn Mitchell","version":"1.0","type":"link"}