{"title":"E-books","description":"\u003cp\u003eHonest, step-by-step guides, the exact processes behind real income online. Instant download, built for mobile.\u003c\/p\u003e","products":[{"product_id":"meta-ads-that-actually-work","title":"Meta Ads That Actually Work","description":"\u003cp\u003e\u003cstrong\u003eYou're not bad at ads. You were never taught how they actually work.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYou boost a post. You wait. Nothing. You try again with a bigger budget, and lose more. Eventually you decide ads just don't work for your business.\u003c\/p\u003e\u003cp\u003eThey do. I've managed over R10 million in ad spend and the businesses that win aren't spending more, they just have the setup right. That's a skill, and it's learnable in an afternoon.\u003c\/p\u003e\u003ch3\u003eBy the end of this guide you'll be able to\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLaunch a campaign knowing exactly what it should cost you per sale\u003c\/li\u003e\n\u003cli\u003eLook at your ad account and instantly see what's working and what's bleeding money\u003c\/li\u003e\n\u003cli\u003eWrite and design ads people actually stop for\u003c\/li\u003e\n\u003cli\u003eScale a winner without breaking it\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat's inside\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHow the auction and algorithm really work, in plain English\u003c\/li\u003e\n\u003cli\u003eCampaign structure that stops you wasting budget on day one\u003c\/li\u003e\n\u003cli\u003eAdvantage+ vs manual: exactly when to use which\u003c\/li\u003e\n\u003cli\u003eCreative and copy formulas that stop the scroll\u003c\/li\u003e\n\u003cli\u003ePixel and tracking setup without the tech headache\u003c\/li\u003e\n\u003cli\u003eReading your numbers: when to kill, when to scale\u003c\/li\u003e\n\u003cli\u003eA full audit checklist you can run on any account\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003e\"But I'm not technical\"\u003c\/h3\u003e\u003cp\u003eNeither were most of my clients. Everything is explained step by step, in normal language, with screenshots. If you can follow a recipe, you can follow this.\u003c\/p\u003e\u003ch3\u003eWhy R349 is the easy part\u003c\/h3\u003e\u003cp\u003eOne badly structured campaign costs more than this guide in a single week. Most readers make it back before they finish reading.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInstant download. Reads beautifully on your phone. Free updates for life, so it never goes out of date.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eGet it now and fix your ads this week.\u003c\/em\u003e\u003c\/p\u003e","brand":"Jocilyn Mitchell","offers":[{"title":"Default Title","offer_id":52157771874602,"sku":null,"price":349.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/1933\/5466\/files\/metaads.png?v=1785605498"},{"product_id":"the-complete-shopify-setup-guide","title":"The Complete Shopify Setup Guide","description":"\u003cp\u003e\u003cstrong\u003eYour store looks fine. So why isn't it selling?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYou've picked a theme, uploaded your products, maybe even had a few people visit. And then nothing. No orders, no explanation, just a quiet dashboard and a sinking feeling.\u003c\/p\u003e\u003cp\u003eHere's the truth: a beautiful store and a selling store are two different things. I've built and sold multiple e-commerce brands, and the gap always comes down to the same handful of details nobody tells you about.\u003c\/p\u003e\u003ch3\u003eBy the end of this guide you'll have\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eA store that's genuinely ready to take orders, not just look pretty\u003c\/li\u003e\n\u003cli\u003eProduct pages that answer objections before people click away\u003c\/li\u003e\n\u003cli\u003eA checkout so smooth people finish it on their phone in bed\u003c\/li\u003e\n\u003cli\u003eTracking set up properly, so you're never guessing again\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat's inside\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eChoosing and setting up your theme the right way\u003c\/li\u003e\n\u003cli\u003eProduct pages that close the sale, section by section\u003c\/li\u003e\n\u003cli\u003eA checkout flow with zero friction, where most sales quietly die\u003c\/li\u003e\n\u003cli\u003eMobile optimisation, because that's where your customers actually are\u003c\/li\u003e\n\u003cli\u003eTrust signals: reviews, guarantees and policies that reassure\u003c\/li\u003e\n\u003cli\u003eEmail capture and the flows that bring people back\u003c\/li\u003e\n\u003cli\u003eTracking and pixel setup before you spend a cent on ads\u003c\/li\u003e\n\u003cli\u003eMy 30-point pre-launch checklist\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003e\"I've already got a store\"\u003c\/h3\u003e\u003cp\u003eEven better. Work through it as an audit. Most people find three or four things costing them sales in the first hour.\u003c\/p\u003e\u003ch3\u003eWhy R349 is the easy part\u003c\/h3\u003e\u003cp\u003eA freelancer charges R15,000+ to do this for you. This is the same process, in your hands, forever.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInstant download. Mobile-friendly. Free updates for life.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eGet it now and have a store that sells by the weekend.\u003c\/em\u003e\u003c\/p\u003e","brand":"Jocilyn Mitchell","offers":[{"title":"Default Title","offer_id":52157772595498,"sku":null,"price":349.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/1933\/5466\/files\/shopify.png?v=1785605513"},{"product_id":"unstuck-the-growth-reset","title":"Unstuck: The Growth Reset","description":"\u003cp\u003e\u003cstrong\u003eTwo, seven, even ten years in and it's just... flat.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYou're making money. You're working hard. But the growth stopped somewhere and nobody can tell you why. Everyone's advice is either obvious or doesn't apply to a business your size.\u003c\/p\u003e\u003cp\u003eYou're not doing anything wrong. You've outgrown whatever got you here, and nobody hands you the next playbook.\u003c\/p\u003e\u003ch3\u003eWhat this actually does\u003c\/h3\u003e\u003cp\u003eUnstuck is a diagnostic, not another pile of tactics. Instead of adding more to your plate, we find the one bottleneck quietly holding everything back, and fix that.\u003c\/p\u003e\u003ch3\u003eBy the end you'll know\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eExactly where your growth is being throttled, with evidence\u003c\/li\u003e\n\u003cli\u003eWhich of your revenue leaks to plug first for the biggest return\u003c\/li\u003e\n\u003cli\u003eWhether your next move is to scale, diversify or optimise\u003c\/li\u003e\n\u003cli\u003eWhat to stop doing entirely\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat's inside\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThe plateau diagnostic: find your real bottleneck in an afternoon\u003c\/li\u003e\n\u003cli\u003eWhere your revenue is leaking, and how to plug it\u003c\/li\u003e\n\u003cli\u003eWhy what worked at R50k\/month stops working at R200k\u003c\/li\u003e\n\u003cli\u003eRebuilding your offer for the customer you have now, not the one you started with\u003c\/li\u003e\n\u003cli\u003eSystems that let you grow without adding hours\u003c\/li\u003e\n\u003cli\u003eA 90-day reset plan you can actually follow\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003e\"I've read business books before\"\u003c\/h3\u003e\u003cp\u003eThis isn't a book. 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